Discover the world of Oobi, where vibrant creativity meets thoughtful design! Our Australian children's clothing, homewares, and lifestyle label cater to girls aged newborn to twelve, offering a delightful range of fashion bursting with fun, color, and movement. Since 2002, our founder, Alexandra Riggs, has been crafting our signature hand-printed cotton fabrics in Sydney, Australia.

At Oobi, we believe in spreading joy not only through our beautiful creations but also through our commitment to giving back. For every new-in or full-priced garment sold, we donate a piece of 'Oobi Magic'—baby clothes, girls dresses, and gifts—to a child in need, brightening their world and ours.

We're thrilled to share that Oobi has received a TOP rating (Great!) from Good On You, recognizing our ethical, environmental, and humane production practices. With accolades including being voted Australia's Favourite Children's Fashion Label for seven consecutive years, winning the City of Sydney's 'Business of the Year' award, and earning recognition as the 'Best Ethical Manufacturer' and 'Best Children's Fashion Label' by Luxe Life, we're proud to uphold our commitment to excellence.

Join us in celebrating fashion, compassion, and creativity with Oobi—where every purchase makes a difference!